About Me
I've been writing and editing technology news and reviews for nearly 20 years. I’ve ridden roller coasters to test the first heart rate tracking Fitbits, driven three-wheeled Toyotas through the streets of Grenoble, and explored Sony's Walkman retrospective in Tokyo.
I worked as a news editor at INPUT in New York, spent five years as the editor of Stuff magazine in Johannesburg, and freelanced for The Sunday Times, Tom's Guide, and dozens of other outlets.
In between writing hundreds of news stories and reviews, I've edited hundreds more from talented teams of news writers, and I've provided tech analysis and commentary for podcasts, radio, and TV.
Over the years I've tested and reviewed myriad smart home devices, wearables, cars, cameras, headphones, smartphones, drones, e-bikes, and almost anything else you can put batteries in, plug into an outlet, or connect to the internet.
Experience
Mar 2024 — Present
Freelance
Editor and Writer
Providing a range of freelance editorial services, from ghostwriting and copyediting to product reviews, thought leadership for technology industry executives, and copywriting and UX writing for websites and mobile applications.
My areas of expertise include consumer technology, with a focus on smart home, fitness, transportation, and fintech. When it comes to thought leadership, I'm adept at turning complex ideas into layperson-friendly, engaging stories and helping communicate specific messages clearly and succinctly.
Nov 2021 — Mar 2024
Content Director
Metaversal
Growing and managing the content production and community management teams at a rapidly expanding, metaverse-focused startup. Overseeing all content, including text, audio, video, and social media materials. Producing a weekly, industry-focused newsletter (from 0 to ~10,000 readers in 18 months).
Distilling cryptocurrency, fintech, digital art, and other Web3-related concepts for various audiences, from curious newcomers to established experts and industry insiders. Interviewing key industry personalities, ideation and strategy for a range of platforms, helping the investment and studio teams identify and tell their stories, all while ensuring cohesive brand messaging.
Dec 2019 — Nov 2021
Tech News Editor
INPUT
Editing fast-twitch consumer and emerging tech news stories and reviews from a team of writers in multiple time zones, managing freelancers, and planning content with other section editors.
Reviewing transport and smart home tech and working with the editorial team to meet content goals, assess performance, and assign appropriate stories to drive audience engagement and
retention based on traffic analytics.
Sept 2014 — Aug 2019
Editor
Stuff Magazine
Producing and editing a 112-page monthly consumer technology print magazine and daily news website. Covering daily technology news, content and production planning, managing the editorial team and freelancers, working with the design team on layout, and liaising with
advertisers, sponsors, and other partners.
Consumer technology product reviews (smartphones, laptops, smart home products, electric vehicles, cameras, drones, etc.) and frequent television, radio, and podcast appearances. Attending and covering local and international press events and product launches.
Oct 2013 — Sept 2014
Head of Content
Clockwork Media
Heading up the content-production team at a fast-growing digital communications agency focused primarily on technology clients. Produced thought leadership pieces for a range of technology executives in the B2B and B2C spaces.
Helped with hiring and grew the fledgling team from six people to more than 20 in under 12 months.
Jun 2013 — Oct 2013
Deputy Editor
TechCentral
Planning, researching, writing, and editing business-tech news stories, reviews, and features for a daily online publication. Reviewing smartphones, cameras, laptops, fitness tech, smart home products, drones, and other consumer technology.
Representing the title at product launches, press conferences, and other local and international events. Regular media appearances on national TV and radio as a tech commentator. Also co-hosted and produced over 50 episodes of the TalkCentral weekly tech podcast.
Jun 2013 — Oct 2013
Arts & Entertainment Editor
SL Magazine
Artist interviews, features, and music, film, book, consumer tech, and game reviews for South Africa’s best-read national, monthly, college student-focused magazine.
Managing freelance contributors, freelance budgets, and content calendars, and planning alongside other section editors.