Craig Wilson | Being guided by girls
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Being guided by girls

GirlGuides-headerA couple of weeks back I was asked to write a column for a local tech site aimed at ladies called GirlGuides. My brief was to write something with a gender angle relating to tech. I opted to talk about the different relationships women and men tend to have with their gadgets. At the risk of getting digitally lynched, I argued that men tend to fixate on specifications, while women (far more sensibly) tend to be most interested in what a particular device can actually do for them.

Here’s an extract:

Though this theory can be applied to just about any gear, it’s seldom more starkly illustrated than in the world of photography. When one of my photographer friends gets a new camera the men among them tend to ask things like “what’s the high ISO like?” or “how many frames can it shoot a second?”

The ladies among them, meanwhile, tend to ask infinitely more sensible and telling questions, like “what’s your favourite picture you’ve taken with it?” or “how is it better than your old one?” — though the latter tends to invoke the sort of specification-based answers I wish there were less of.

Photographers even have a term for this sort of fixation – “measurbation” – along with an entire lexicon of related terms (“pixel-peeping”, “gear lust”, etc.). All too often hobbyists spend their days pouring over photography review sites and forums, bemoaning what their gear can’t do instead of taking it out and seeing what it can.

Read the rest of the column here.

Thanks to Tiana Cline and Tanya Kovarsky for asking me to contribute.  — CW

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